SAFELY
- foraging & styling for plant-powered cleaning -
A most delightful, robust, and creative project created for the new plant-based cleaning product line SAFELY.
__
Rise
- orange flower - dry woods - bois de gaiac - jasmine - sandalwood -
Spring
- orris - rose - geranium - jasmine - violet - heliotrope - amber - musk - sandalwood - patchouli -
Calm
- lavender - lemon - coconut milk - rose - heliotrope - tonka - vanilla -
__
Creative Director: Helen Steed
Photographer: Keith Greenbaum
Set Design + Styling: Anna Keville Joyce
Retouching: Dave Herr
Production: Julie Thompson + Frank Walsh
Digital Tech: Justin Bordeaux
Assistants: Adam Friedlander + Scott Semler + Colleen Dodge
The SAFELY Family
Product Line Compositions
Rise / Spring / Calm
RISE
- orange flower - dry woods - bois de gaiac - jasmine - sandalwood -
SPRING
- orris - rose - geranium - jasmine - violet - heliotrope - amber - musk - sandalwood - patchouli -
CALM
- lavender - lemon - coconut milk - rose - heliotrope - tonka - vanilla -
Our superstar cat model Carl / Dr. Lickbites
BACKSTAGE
Set Designer | Creative Director
www.akjfoodstyling.com
Anna Keville Joyce is a Food Stylist & Creative Director originally from the USA and currently based out of New York City and Buenos Aires with a background in Anthropology, Food Styling, and Design. She has participated in a large variety of photography and film projects in the USA, South America, and Europe. She works as a freelance Food Stylist and Creative Director for photography and film shoots, as well as a Food Illustrator creating food-based imagery for both artistic and commercial use. She is also a Director for commercial film shoots.
Anna Keville Joyce es Food Stylist y Creative Director estadounidense que actualmente vive y trabaja en New York City y Buenos Aires. Su formación es en antropología, diseño, y food styling. Tiene experiencia trabajando en una gran variedad de proyectos relacionados con la fotografía y filmación en Estados Unidos, Suramérica, y Europa. Trabaja como food stylist freelance para fotografía y filmación, y también como ilustradora freelance creando ilustraciones de comida tanto para fines artísticos como comerciales. Ademas trabaja como directora para filmaciones publicitarias.
